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Vimeo’s new AI script generator will write corporate marketing filler in seconds

Vimeo Launches New AI Tools for Corporate Customers

Video platform Vimeo is launching new AI tools for paying users, including an AI script generation feature powered by OpenAI’s tech. The company is promoting the tools as a way for users to “create a fully produced video in minutes,” and stressing the utility for corporate customers. Potential use cases range “from quickly creating highlight reels, to hosting virtual events or company meetings, to exporting quote clips for short marketing videos.”

The new tools include:

  • A script generator that generates scripts based on a brief description and key inputs like tone and length.
  • A teleprompter that lets users adjust timing and font size.
  • A text-based video editor that automatically identifies “filler words, long pauses, and awkward moments,” and lets users remove them with a single click.

The tools will be available from some time in July to users paying for Vimeo’s “standard plan” and up (with prices starting at $20 a month).

The tools sound useful, but it remains to be seen how well they will work in practice. The script generator, in particular, could be a hit or miss. If it is able to generate accurate and engaging scripts, it could be a valuable time-saver for corporate users. However, if the scripts are inaccurate or poorly written, it could be more trouble than it is worth.

Vimeo is hoping that the new tools will help position it as an “all-in-one resource for video production.” The company has traditionally focused on creative content, but it has been shifting its focus to corporate customers in recent years. Bundling production tools along with hosting costs could help strengthen this pitch.

Vimeo’s CPO Ashraf Alkarmi told The Verge that the script generator is “powered by OpenAI,” but wouldn’t specify which model (ChatGPT or GPT-3, etc). Alkarmi also noted that “at this time” the firm is “not currently using videos to train generative AI models.” Utilizing data in this way (as Google has used YouTube to train its AI systems) could certainly provide future revenue, if the production features don’t sell as well as the company hopes.

Update: Vimeo has updated the launch date for the new AI tools to “some time in July.” The company previously stated that the features would be available on July 17th.

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