Original article by, Nicole Dieker If you want to save money on Prime Day, Amazon will be offering plenty of deals. So many, in fact, that you might end up…
Brand loyalty and brick-and-mortar stores? You might want to update your Gen Z playbook. By Michael Pankowski. Marketing to Gen Z is a hot topic these days among companies looking to engage…
Companies want to turn satellites into billboards. By JANE C. HU Imagine you’ve stepped outside on a crisp, clear autumn evening. Ah, the beautiful night sky! The awe of the cosmos!…
Originally Published to Forbes,com by ,Shama Hyder Shama Hyder is CEO of Zen Media & a renowned keynote speaker. Almost every week, without fail, I get this question. It is…
Do you know what the return on investment (ROI) of your social media efforts is for your business? Do you know which key performance indicators (KPIs) are most important to…
Creative is crucial to driving ROI A study commissioned by radio giant Westwood One suggests that podcast advertisements may be just as effective as television commercials in driving consumer actions,…
Apollo Global Management affiliates will acquire a majority stake in Cox Media Group's broadcast TV stations.Cox said last year it was looking to sell its broadcast stations as the industry…