Discover which topics are taking hold in conversations across Facebook and are on the cusp of going mainstream in the year ahead.
In The 2020 Topics and Trends Report From Facebook IQ, we surface trends based on topics of conversation that grew on Facebook from the beginning of 2018 to 2019. We examine these cultural shifts across diverse areas of people’s lives with an eye toward how these themes could bear out in the year ahead.
We’ve grouped these findings across four regions and six distinct categories: Art and Design, Beauty and Fashion, Entertainment, Food and Drink, Mind and Body and Travel and Leisure.
New in this edition, we’ve expanded beyond a US view to incorporate findings from around the world. In addition to the US, the report now covers trends across Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, the Philippines, Sweden, Thailand, and the UK.
This global view allows us to highlight the diversity of people and ideas on our platform and look at trends in a new way. Because the future can come to different places at different times, an existing trend in one market could soon emerge in another. Understanding what’s happening around the world can help marketers think about their own markets in fresh ways and prepare for what’s to come.
Surveying trends across regions helped us zoom out to link seemingly disconnected trends around the world. We surfaced a set of macro currents running across disparate categories to highlight specific global shifts, including an emerging interest in tactile activities and a growing desire to follow activities to new channels.
Download the full report to see the trends on the rise this year and learn how they can inform marketing campaigns, creative strategy and product development in the year ahead.
Take a look inside the report
How we identified featured topics
The 2020 Topics and Trends Report From Facebook IQ is a culmination of a year’s worth of research and insights.
We explored thousands of topics from January 2018 to June 2019 on Facebook. Where patterns emerged, we looked to third-party research and credible media sources to both inform and validate our overall findings.
For each topic of conversation, we relied on aggregated, anonymized, country-specific data from January 2018 to June 2019 for people ages 18 and older who use Facebook. All topics chosen grew from June 2018 through June 2019. The full methodology is available in the report.