Officials said Google for Small Business will serve as a portal for the tech giant’s SMB-facing tools and services.
SMBs will be able to establish a list of customized actions to boost their online presence.
Along with online services, Google for Small Business will help entrepreneurs find local, in-person workshops
A new way to discover Google tools to grow your small business
Small businesses make a big impact on our communities–creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, we’ve built a range of tools to help these businesses use the web to grow and thrive. In 2018, our Search and Advertising tools helped create $335 billion in economic activity for millions of businesses, website publishers, and nonprofits across the United States. These tools make it easier for small business owners to find and connect with customers and run their businesses.
I’ve had the opportunity to get to know many small business owners and the challenges they face. Most of them tell me that they need help saving time at work, or that they need easy tools to help them promote their business. The internet has created new opportunities for small businesses, but it can be hard to know where to start.
This past International Small Business Day— many of us supported small businesses in our communities by paying a special visit to a local coffee shop or neighborhood restaurant. For my team, we’re doing our part to help small business owners with the launch of Google for Small Business, a new Grow with Google initiative to help you find the right Google tools and services to reach your business goals. On this website you can find:
- Personalized plans: Tell us your business name, answer a few questions about your business, and select a goal. You’ll then receive a step-by-step, tailored plan of recommended products to help you stand out online, reach more customers, and work more efficiently. The recommendations will include products to help with all three, but with a special focus on the goal that’s most important to you.
- In-person workshops: Locate free Grow with Google workshops happening near you for hands-on help.
- Latest news: Stay updated on Google’s small business-focused tools and services.
How Google for Small Business works
When starting a new business, most entrepreneurs focus on practical necessities like finding a space to rent or procuring products to sell; there’s a long list of things to do. But one of the things they often neglect, according to Google, is their online presence. Since learning the ins and outs of digital marketing takes time – and often money – officials said Google’s latest offering should help bridge the gap.
Once on the site, business owners are asked for basic information about their business, including its name and web address, though neither are required to start. After that, the service asks what the business’s primary goal is and where it serves its customers. Based on these responses, the website generates a personalized to-do list to bolster a small business’s online presence. You can have the list emailed to you for future use.
Business owners looking for in-person assistance with their online efforts can use Google for Small Business to find free, local Grow with Google workshops.
Google’s continued support of small businesses
This launch is the latest in a line of SMB-related moves by the tech giant. Last month, Google released CallJoy, it’s cloud-based, AI-driven phone system that handles incoming customer calls with a virtual customer service agent. At that time, it was available on an invite-only basis. The service has since begun accepting a broader base of users, even offering a 14-day free trial to anyone who wants to try it out.
Earlier this year, the Mountain View, California-based company rolled out its free Google My Business service. With that tool, small business owners can create an online profile, allowing them to actively contribute to the information shown about their business across Google’s products.
Last year, Google launched Smart Campaigns as part of its effort to rebrand its AdWords property. Smart Campaigns uses machine learning to help small businesses optimize their online ad efforts to increase customer interaction.