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Advance your website to the next level with 8 tools

Freelancers and small business owners face the difficult task of growing their businesses with limited resources. In the meantime, larger players improve and update their websites with flawless design and distinctive customer experiences.

But to develop a website that attracts visitors and transforms them to leads, you don’t need a big marketing budget.

Using these 8 free (or almost free) tools, you can also take your website to the next level.



boasting our own business as the # 1 tool to enhance your site may seem like shameless advertising, but the Spectoos testimonial widget is really a excellent resource to display your testimonials in a manner that motivates visitors to hire you.

Allow me to explain.

The reviews and feedback you gain from previous and current customers are some of your most strong assets for fresh company generation.

If you don’t have the testimonials yet, start collecting them now. If you have testimonials — whether in your inbox, on your company page on Facebook, on LinkedIn, or virtually anywhere on the web— you need a simple, intuitive way to aggregate them and show them across all of your internet assets.

With the Spectoos testimonial platform, we offer a modern, attractive widget for displaying testimonials that includes the real-life profile pictures of your clients alongside their testimonials. The platform makes it easy to aggregate your testimonials from wherever they are, and it displays the link to your reviewer’s online social media profile alongside his or her testimonial.

spectoos testimonials

These features go a long way toward helping your site visitors relate to the testimonials they read and trust that they’re real.

Moreover, we create a dedicated SEO mini-site displaying all of your testimonials, which helps your SEO efforts by making it easier for search engines to find you, and gets you ranked higher in SERPs.

KeyScouts Spectoos Minisite
Spectoos Google Results

And speaking of SEO…




SEO is a unique science that’s constantly in flux. While the SEO landscape isn’t always easy to navigate, it’s worth your time because any SEO mistakes you’re making can really hurt your prospects’ chances of finding you. The great, free SEO tools offered by Moz make it easier to do SEO right.

One of the more popular free Moz tools is the MozBar, an all-in-one SEO toolbar that allows you to analyze search, social and page metrics for any page, directly from within your Chrome browser. These important metrics make it easier to identify the tweaks you can make in your site to help you rank higher in search engine results pages.

Button Optimizer

Button Optimizer

CTAs are crucial to helping your website generate new business, since they’re the gateway to where you collect a site visitor’s contact details and convert them into a lead.

There’s no shortage of free apps online for helping you create attractive call-to-action buttons, but a really good one is Button Optimizer. It’s free, offers a bunch of button characteristics you can choose from according to your preference, and also lets you incorporate your own icons if you have them. An added plus: you can download the buttons you create as a PNG image, making them super easy to use and reuse across your emails, website and landing pages.

Usability Hub

usability hub

Your friends and clients might give you some good insight about your website, but if you need some real, usable and unbiased feedback about your site design, then Usability Hub is for you.

Usability Hub is a free tool that offers a variety of tests that can give you a clear understanding of where your website design needs work. For example, you can use the Five Second Test to see if the first impression given by your homepage, landing pages or any other page aligns with your goals. Other tests can help you learn whether your pages are easy to navigate, and where your site visitors are likely to click first.

Visual Website Optimizer


You’ll get the most out of the hard work you’re putting into designing your website if you test different versions of your key pages to uncover and implement what works best.

Visual Website Optimizer offers a free A/B testing tool for marketers that have zero technical or HTML know-how. In addition to A/B testing, VWO offers a number of other features like multivariate testing to test even hundreds of changes at once, heatmaps to reveal the most clicked-on areas of your site, and behavioral targeting. VWO’s standard plans are free for the first 1,000 visitors.

Google Search Console

Google Search Console

Previously known as Google Webmaster Tools, Google Search Console is a free service from Google that helps you optimize your placement in Google search results and attract visitors to your website.

Creating an account on Google Search Console is one of the first things you should do after launching your site, because it gives you invaluable insight into how the search engine crawls, analyzes and indexes your website. Some of the things you can do with Google Search Console include:

  • Making sure Google can access your content so prospects can find you
  • Create content that offers visually engaging search results to increase clicks
  • Discovering which websites are linking to yours
  • Understanding what searches caused your site to appear in search results

By discovering and addressing any existing issues quickly, you allow your website to continue the important work of helping you attract visitors and gain new leads.

Slick Write

slick write

Even expert writers occasionally miss typos or grammatical errors. And many business people managing websites are by no means expert writers.

Slick Write is for anyone—freelancers, entrepreneurs, SEO experts, bloggers, etc.—who’s creating content they want to improve. It offers a detailed analysis of your writing that points out errors, useless words you can cut to make your writing more concise, and more. With the help of Slick Write, you improve your chances of creating easily digestible content that’s a pleasure to read.

Google PageSpeed tools

Google PageSpeed Tools

One of the fastest ways to lose a site visitor is with a website that takes too long to load. Attention spans in this digital age are at an all-time low, and you only have a handful of seconds for your content to engage a visitor and keep them on your site. If it takes that amount of time for your content to even load, forget about it.

Google PageSpeed tools are a variety of tools that help you learn about and optimize your site’s performance. PageSpeed Insights make it easy to identify how you can make your site faster and more mobile-friendly. And the PageSpeed Module gives you the power to get your site optimized automatically.

You don’t need a huge budget or teams of marketers and designers in order to take your website to the next level.  Check out these 8 tools to get you started on the right track – especially, the #1 tool on our list, Spectoos. Sign up for Spectoos, today, and watch the leads come rolling in.

Originally Published by Tomer Harel via Spectoos

Tomer Harel is co-founder of He has been practicing Internet marketing for over a decade, helping hundreds of businesses to thrive online. If you’d like to contact Tomer or have him speak at a conference, meeting or event, please drop him a line via email (tomer at spectoos dot com).