Industry leader • Innovator • Entrepreneur
Mike Schweitzer is a results oriented media professional with a complete resume in all forms of Media from today’s ‘Social’ right through every category including print. EVP of Western International Media, a $5.3B media management giant with major clients such as Walt Disney Company, US Air, ATT, Blue Cross-Blue Shield, Hanes, Cruise Lines, Food Categories, and yes even Volvo Trucks. In-depth experience in Media Sales, Programming Production and Sales, Syndication, and Radio sales.
A true leader, featured as “Sales Coach of the Year” by the Selman Institute with a passion for growing great effective salespeople and future managers. Mike started his career as a rookie local sales manager and rose through rapid success to be a National Rep, National Sales Manager in a Top 10 Market, General Sales Manager in a top 15 Market, and President & General Manager of a top 20 Market CBS TV Station.
As an Entrepreneur, he launched many ventures such as the 7th Broadcast Network: PAX TV; the European Weather Channels; Pharmasee TV, a placed based advertising company; a Group of Top Market Hispanic Broadcast Stations; HipCricket Text Marketing Company; and a Gainesville, FL Radio Group.
Through his Consultancy, MMI, Inc. a Florida Corporation Mike has served a broad category of BtoB and BtoC clients with marketing, media, and sales support.