7 B2B Marketing Trends to Embrace in 2020

 Originally published by, Alexander Kesler President at inSegment, Inc.| January 24, 2020 via searchenginejournal.com The adage that generals are always fighting the last war is a lesson marketers should heed. Marketing’s inherently…

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Google Needs Fitbit for Its Own Bigger Ambitions

After a week of rumors, Google confirmed Friday it had agreed to purchase the fitness tracker company Fitbit for $2.1 billion, significantly expanding the ad giant’s hardware business. Even with Fitbit, Google will have…

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